Thursday, August 05, 2010

Have You Noticed a Difference in Web Site Redesign?

I have. When a company introduces a new Web site, there are usually three characteristics that stand out:

1) Lots of space and pictures - not a lot of text;
2) The text that is there has larger font sizes and easier to read fonts - like Trebuchet rather than the standard Times New Roman;
3) It's usually interactive, with a search bar, a sign up form, or a field to complete - or - there's a photo rotator (a great pallandrome, by the way) or a video embedded in it, encouraging the viewer to interact with it.

Web designers are changing their standard styles of creation, and moving toward a font that's larger so us 40, 50, 60, and 70+ year-olds can read it easily, and since younger folks don't like a lot of words - they either want to type the words themsleves, or click on photos to find out more about the site they're visitng.

I really like that Trebuchet font...I may finally have to give up Verdana.

Z

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